Professional consultancy
We bring your business to the world
We help companies to reach international markets, opening up new business opportunities.
About us
Our professional experience at your service
Valbar Consulting promotes the internationalisation of companies in the fresh fruit and vegetable sector. We handle everything relating to the marketing of advertising space and stands at events, as well as the creation and distribution of press content.
María Belén Barbini
Co-founder
I am a journalist and have been working in the fresh fruit and vegetable sector for a decade. My experience is based on communication and marketing, as well as organising trade missions in different continents. I enjoy coordinating personal teams and managing tasks effectively.
María del Mar Valenzuela
Co-founder
I am a philologist with a master’s degree in journalism. I have been working in communication and marketing for the fresh fruit and vegetable sector during the last 15 years. I love working with people and understanding what they need to help them achieve their goals, building trust and commitment is one of my main goals.
About us
What makes us different?
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Excellence in Service
Personalised and direct contact so that we can truly understand your individual needs and desires.
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Global Networks
Our vast network of contacts and strategic alliances in key markets provides access to new business and collaboration opportunities.
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Positive Impact
We seek to have a positive impact on local economies by promoting exports and contributing to the economic and social development of the regions in which our clients operate.
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Personalised Communication
We focus on the specific needs of each of our client companies to create tailor-made communication plans through our association with Fruitnet Media International and Redagricola.
Our Services
We help companies to reach the international markets.
Drawing on our extensive experience and knowledge of the global market, we facilitate access to new business opportunities by offering integral support.
Reverse Trade Missions
These missions are aimed at finding and attracting foreign companies (e.g. importers, distributors or service providers) interested in a specific market. They are designed to enable our customers to buy or procure products or services from companies in another country.
Reverse trade missions are usually carried out through large trade fairs or individual meetings requested by specific companies.
Direct Trade Missions
These missions involve business trips to other countries or regions, with the aim of introducing the products and services of the participating companies to new markets.
During these direct trade missions, delegates from participating companies hold meetings with local firms, whom we have identified and contacted based on the profile and products/services offered by each participating company.
Connection Packages
We facilitate the secure transfer of information between buyers and sellers, ensuring smooth and efficient communication.
With the explicit consent of both parties, the necessary data is collected and sent using secure methods. This saves time, protects information and ensures effective communication between the two parties, simplifying the process of exchanging goods, services or relevant information.
Content Creation and Diffusion
We create personalised press releases that highlight the essence of a brand and differentiate it in the market. This involves carrying out a detailed analysis of our client company’s profile and its differentiating value.
We undertake a comprehensive and meticulous process to ensure that each press release is effective and in line with the objectives of our client’s brand.
Tailor-Made Communication Plans
We tailor your communication plan according to each client’s particular needs.
Our collaboration with Fruitnet Media International and Redagricola allows us to facilitate communication between companies and leaders in the global fruit and vegetable sector. In order to effectively achieve specific objectives, we create comprehensive communication strategies, involving different channels and events.
Commercial Offer of Stands at Trade Fairs
We arrange for our client’s company to be present at trade fairs and congresses, providing customised spaces that highlight our client’s brand identity and attract potential customers.
Our proposal includes creatively designed and professionally assembled exhibition areas to ensure that our client company stands out at any event.
How do we do it?
Discover the step-by-step of each of our services
- We invite delegations of buyers – depending on the countries agreed upon.
- We agree with the client on a minimum number of appointments that buyers must keep, and ensure that each party fulfils its commitments.
- We keep an up-to-date database of 8,000 importers and supermarkets from over 80 countries and maintain personal relationships with market leaders in each country, thanks to our 15 years of experience in the sector.
- We support the event organisers with personalised follow-up for each buyer.
- We provide support to buyers during the events, drawing on our detailed knowledge of each company.
- We conduct a survey to monitor the satisfaction level of each client in every regard.
- We invite local importers, distributors and supermarkets from the country our client wishes to enter and guarantee face-to-face meetings.
- We schedule a series of visits for the business trip.
- We visit central markets, supermarkets and farms. (Optiona)l.
- We handle all of the logistics, such as transportation, accommodation and everything else required to ensure our clients’ needs are met during the mission.
- We conduct a survey to evaluate the satisfaction level of each client in every regard.
- We meet with the client to find out about their business profile and the countries in which they wish to work.
- We collect relevant information on companies in the countries of interest, compile a list of interesting prospects, and establish contact with these potential partners for our client.
- Privacy and confidentiality are our priorities. So, we obtain the explicit consent of both the buyer and the seller to share the data.
- We prepare a data package that includes a brief report on each company, along with their name, contact details and any other relevant information they have agreed to share.
- We evaluate each client’s satisfaction through a survey.
- This service saves time, protects information and ensures effective communication between the two parties.
- Analysing and understanding our client’s brand: We meet with the client for an interview.
- Developing a customised strategy: We define objectives and audience profile.
- Writing and creation: We develop clear and persuasive messages that capture readers’ attention and effectively communicate our client’s value proposition.
- Translation: We have an international team of qualified translators and native speakers of a variety of languages.
- Media selection: We identify and select the most appropriate media outlets and platforms for disseminating our client’s press releases.
- Media relations: We draw on our close relationships with journalists and media outlets to ensure effective and quality coverage.
- Monitoring and follow-up: We analyse the results of all content dissemination.
- Definition of objectives: We work with our client to define the specific objectives of the promotional campaign, e.g. to increase visibility, launch a new product or improve brand recognition.
- Publication selection: We help select the print publications that best align with our client’s target audience and goals.
- Space planning: We arrange the location and size of our client’s ads in our publications to maximise their impact.
- Publication scheduling: We establish a strategic publication schedule to ensure that ads appear at the most opportune times.
- Performance tracking: We monitor the performance of ads using digital metrics to evaluate their effectiveness.
- Strategy meetings: We meet with you to discuss your specific needs and expectations. We present different events that could fit our client’s specific profile.
- Choice of sponsorship: We help our client choose the sponsorship that best suits their particular strategy.
- Diffusion: We arrange and monitor our client’s sponsored content on social media and event websites.
- Space planning: Our client can choose to have printing and assembly carried out either by our partner companies or handled externally.
- Support during the event.
- We invite delegations of buyers – depending on the countries agreed upon.
- We agree with the client on a minimum number of appointments that buyers must keep, and ensure that each party fulfils its commitments.
- We keep an up-to-date database of 8,000 importers and supermarkets from over 80 countries and maintain personal relationships with market leaders in each country, thanks to our 15 years of experience in the sector.
- We support the event organisers with personalised follow-up for each buyer.
- We provide support to buyers during the events, drawing on our detailed knowledge of each company.
- We conduct a survey to monitor the satisfaction level of each client in every regard.
We invite local importers, distributors and supermarkets from the country our client wishes to enter and guarantee face-to-face meetings.
We schedule a series of visits for the business trip.
We visit central markets, supermarkets and farms. -Optional-.
We handle all of the logistics, such as transportation, accommodation and everything else required to ensure our clients’ needs are met during the mission.
- We conduct a survey to evaluate the satisfaction level of each client in every regard.
- We meet with the client to find out about their business profile and the countries in which they wish to work.
- We collect relevant information on companies in the countries of interest, compile a list of interesting prospects, and establish contact with these potential partners for our client.
- Privacy and confidentiality are our priorities. So, we obtain the explicit consent of both the buyer and the seller to share the data.
- We prepare a data package that includes a brief report on each company, along with their name, contact details and any other relevant information they have agreed to share.
- We evaluate each client’s satisfaction through a survey.
- This service saves time, protects information and ensures effective communication between the two parties.
- Analysing and understanding our client’s brand: We meet with the client for an interview.
- Developing a customised strategy: We define objectives and audience profile.
- Writing and creation: We develop clear and persuasive messages that capture readers’ attention and effectively communicate our client’s value proposition.
- Translation: We have an international team of qualified translators and native speakers of a variety of languages.
- Media selection: We identify and select the most appropriate media outlets and platforms for disseminating our client’s press releases.
- Media relations: We draw on our close relationships with journalists and media outlets to ensure effective and quality coverage.
- Monitoring and follow-up: We analyse the results of all content dissemination.
- Definition of objectives: We work with our client to define the specific objectives of the promotional campaign, e.g. to increase visibility, launch a new product or improve brand recognition.
- Publication selection: We help select the print publications that best align with our client’s target audience and goals.
- Space planning: We arrange the location and size of our client’s ads in our publications to maximise their impact.
- Publication scheduling: We establish a strategic publication schedule to ensure that ads appear at the most opportune times.
- Performance tracking: We monitor the performance of ads using digital metrics to evaluate their effectiveness.
- Strategy meetings: We meet with you to discuss your specific needs and expectations. We present different events that could fit our client’s specific profile.
- Choice of sponsorship: We help our client choose the sponsorship that best suits their particular strategy.
- Diffusion: We arrange and monitor our client’s sponsored content on social media and event websites.
- Space planning: Our client can choose to have printing and assembly carried out either by our partner companies or handled externally.
- Support during the event.
Our clients
We work together with
Contact us
Let's take your company to the world!
If you are ready to take your business to the next level, don’t hesitate to contact us.
- Barcelona, Spain
